Why Your Business Needs Web Video Marketing?

It is known that old school media is dying, and new media is emerging. In today’s world we are slowly gravitating away from old school media such as newspapers and magazines and moving toward internet and electronic readers. With more than 1 Billion internet users around the world it only makes sense to get your business online and in front of them. If you do not take action and decide to continue using the newspaper, yellow pages, postcards, or space ads to market your business…you run the risk of being crushed by your competition.

• Build your business faster by leveraging the site, sound and motion of video. The most persuasive ad format ever evented
• Make your website more compelling with video that introduces who you are, what you do and what makes you unique
• Improve your website search engines ranking
• Show and tell your customers why they should do business with you
• Stand apart from your competition
• Increase exposure of your product or services with “commercials” on YouTube and other high traffic sites
• Showcase your business with professionally created videos

The New Media Revolution

What is the New Media Revolution?

The New Media Revolution is the transition from old school media to the online world. As said before, if you do not take action and get your business online and in front of those searching for you, you will be left behind. The good news about this transition is that not every business is taking proper action. Therefore leaving you with a window of opportunity to take full advantage and capitalise on.  Paying to have your business name listed in Yellow Pages or in your local newspaper just doesn’t cut it anymore. You need to get yourself out there and allow for your viewers to know you, respect you and trust you. In doing so you will build a long lasting relationship with them that will in the end make them want to do business with you.

 Why You Should Use Video to Market Your Business Online:

• 26 BILLION online videos viewed per month
• Online Video is more than 60% of online traffic
• YouTube is now the #4 search engine
• Videos are the most desired content by consumers and are shown in search engines
• Website visitors are 144% more likely to purchase a product or service after seeing a video

The 5 Marketing Marvels

Most businesses think that if they have a website they are using the internet effectively. Well the truth of the matter is that just because you have a website does not mean you are generating any more leads than if you didn’t have a website at all. A website is a great place for customers to find out more about what you have to offer but it alone does not generate traffic. What you need in addition are what we like to call the 5 Marketing Marvels. The strategies listed below will help your business become more visible online and get found within the search engines.

• Short videos and articles
• Lead capture campaign
• Follow-up campaign
• Local search directory visibility
• Targeted Internet Ads

Localising New Media

So you understand that you need to get your business online but you are probably wondering how all of this traffic you generate online can help your local business. Well the good news is that even though there are billions of people worldwide searching online there is also a large number of people in your local area who are searching and looking for local businesses to cater to their needs. In fact more than 30% of ALL internet searches are local and include the location in the search. Even non-local searches include local data.

What this means for your business:

• Local domination: You can easily dominate a search term for your business type just by including your specific area in your keywords
• By focusing on your specific area you will be more likely to capture high quality leads
• Following up… you will be able to easily follow up with potential customers